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- Avoid passive voice whenever possible.
- Write for readers in 2022 and 2032. Avoid temporal references.
- You’re writing a historical document about cinema, not a blog post.
- Avoid academic terms unless you introduce their concepts in a clear and simple way.
- Link to other Creepy Catalog articles in relevant areas.
- Avoid first-person writing style; aim for instructional/informative voice.
- Whenever possible, avoid spoilers in your movie and TV descriptions.
- Always italicize movie titles and TV show titles.
- We try to use AP style. Always use AP title case for title names. If in doubt, use this website.
- Use <h3> for movie titles in list; unless explicitly directed otherwise.
- Use <h2> for headers and when appropriate make your headers reflect search inquires; <h2> also creates the table of contents.
- Image captions in the feature image should format the movie with the release year not hyperlinked.
- Don’t lean on superlatives and do your best to avoid calling something “genius” or a “masterpiece” and instead explain why it works so well.