Buffet Infinity plays like a VHS recording from a small-town cable channel that was left running too long. Edmonton filmmaker Simon Glassman spent 5 years shooting hundreds of original low-budget commercials, jingles, news bumpers, and PSAs without a conventional script. Most of that footage never made the finished film.
The channel serves fictional Westridge County, Alberta, where a new all-you-can-eat restaurant opens in a strip mall and begins taking over the airwaves. Jenny’s Sandwich Shop fights back with ads for its secret sauce.
The commercial breaks also feature a personal-injury lawyer at 1-800-555-PAIN, a used-car rivalry between Captain Savings and Professor High Price, a pawn-shop rap, and mattress ads that begin asking whether your dreams still belong to you. A local religious scholar’s spots gradually sound more like emergency warnings.
Small details reveal what’s happening beyond the sales pitches. A sinkhole opens behind the shopping center, though the ads call it a “ground disruption.” People disappear, and a cult warns that something is watching. Each strange beat adds to the sense that the restaurant is consuming the town’s identity.
Glassman has described the central brand as a sentient, invasive presence that can grow, transform, and attack. Fans of WNUF Halloween Special, SCTV, and late-night analog horror will recognize the influences, but every fake product, awkward jingle, and low-budget pitch was created specifically for this film.
Buffet Infinity premiered at Fantasia in 2025, received a special jury mention, and was released through Yellow Veil.
